KESHIA
MCCRAY

KESHIA
MCCRAY

KESHIA
MCCRAY

FASHION DESIGN & PRODUCT DEVELOPMENT

FASHION DESIGN & PRODUCT DEVELOPMENT

A creative eye. A commercial instinct. I turn cultural moments into collections people want to wear.

A creative eye. A commercial instinct. I turn cultural moments into collections people want to wear.

A creative eye. A commercial instinct. I turn cultural moments into collections people want to wear.

15+ years in apparel design

15+ years in apparel design

Juniors · Gen Z · Millennial

Juniors · Gen Z · Millennial

Office Core — Fall 2024, complete CAD assortment board

OFFICE CORE — FALL 2024 / CAD ASSORTMENT.

Designed for & Collaborated with

Designed for & Collaborated with

Wild Fable

Farmers Market

Future Collective

Jolt

MNK

01 / SELECTED WORK

SELECTED COLLECTIONS.

Explore all projects

8 projects

Outerwear 2027 — board 3

01

Collections

Fall 2027

Outerwear 2027

Washed textures and muted earth tones bring a fresh perspective to utility and statement outerwear. The collection develops quilting, faux suede, and faux-fur details from initial mood direction into coordinated product concepts.

02

Collections

Early Fall 2027

Form & Flow

Independent portfolio concept inspired by NikeSKIMS.

An activewear and lifestyle capsule balancing sculpted essentials with relaxed proportions. Washed textures, curved seaming, and a spiced earth palette connect apparel and accessories into one cohesive design story.

O’Neill brand research and coastal mood direction

03

Brand Studies

O’Neill — Spring 2027

A coastal-inspired brand study connecting O’Neill’s identity with Spring 2027 color, material, and design direction.

Cover page for Modern Romance Collection

04

Collections

Modern Romance - Spring 2025

Ethereal and effortlessly feminine, this Romantic Boho capsule blends flowing silhouettes, vintage-inspired lace, and watercolor florals into a dreamy, grounded vision of modern-day softness.

Collage of Women's Office Trends

05

Collections

Office Core – Fall 2024

A refined blend of tailored ease and street-smart polish, this Office Core capsule reimagines 9-to-5 dressing with boxy blazers, pleated minis, crisp shirtings, and menswear textures made to work anytime, anywhere.

Coverpage of a women standing by a window in a leather trench

06

Collections

Wild Fable BTS 2023 Edit

A utility-cool, Y2K remix of fall essentials — where low-rise cargo skirts, knit layers, and vintage edge collide in a Gen Z-ready closet refresh.

Fashion Illustration of Trends

07

Trend Direction

Trend Direction – The Big Ideas

A forward-thinking concept board blending elevated utility, cutout tailoring, and movement-ready silhouettes — curated to inspire future collections through a Gen Z lens.

Collage of pastel prints

08

Collections

Dresses & Woven Tops Capsule

A romantic drop of sheer chiffons, vintage florals, and flirty silhouettes — designed as an open line capsule for wide retailer pickup and everyday wearability.

02 / THE DESIGN DETAILS

IDEAS, MADE TANGIBLE.

Fashion flats and CAD merchandising that make the collection easy to see, understand, and develop.

EXPLORE THE BOARDS

WHERE THE IDEA BECOMES THE PRODUCT.

Silhouette, proportion, color, and construction — brought into one clear visual language.

QUILTED MILITARY JACKET

Outerwear 2027 — color, silhouette, and design details.

OUTERWEAR / FALL 2027

CLICK ARTWORK TO ENLARGE

EXPLORE THE BOARDS

WHERE THE IDEA BECOMES THE PRODUCT.

Silhouette, proportion, color, and construction — brought into one clear visual language.

QUILTED MILITARY JACKET

Outerwear 2027 — color, silhouette, and design details.

OUTERWEAR / FALL 2027

CLICK ARTWORK TO ENLARGE

THE DESIGNER BEHIND THE WORK

INSTINCT, RESEARCH, AND A LOT OF COLLABORATION.

I’m Keshia, an LA-based apparel designer with 15+ years of experience making trend-led ideas work in the real world.

My background spans design leadership and hands-on development for the Juniors, Gen Z, and Millennial markets. I build the story through silhouette, fabric, print, and color — then stay close to the details through tech packs, fittings, and vendor collaboration.

Concept to market

Cross-category design

Team mentorship

Vendor collaboration

More about my experience

RETAIL EXPERIENCE INCLUDES

Target / Kohl’s / Macy’s / Nordstrom / Dillard’s / TJX

Target / Kohl’s / Macy’s / Nordstrom / Dillard’s / TJX

03 / CONCEPT TO MARKET

CREATIVE THINKING. PRACTICAL FOLLOW-THROUGH.

Good design carries all the way through. Here’s how I connect the first idea to the final handoff.

01 / RESEARCH

FIND THE STORY.

Research connects runway, retail, culture, and customer insight into a focused collection direction. I look for the signals that matter, then translate them into product opportunities.

WHAT I BRING

Trend research

Customer insight

Mood & color direction

01 / RESEARCH

FIND THE STORY.

Research connects runway, retail, culture, and customer insight into a focused collection direction. I look for the signals that matter, then translate them into product opportunities.

WHAT I BRING

Trend research

Customer insight

Mood & color direction

04 / FREELANCE COLLABORATIONS

A FRESH PERSPECTIVE. AN EXTRA PAIR OF EXPERT HANDS.

From a single sketch to a cohesive capsule, I can plug into your process and help move the work forward.

LET’S BUILD SOMETHING

Clear fashion flats and concept sketches exploring silhouette, proportion, and design details.

GREAT WORK STARTS WITH A CONVERSATION

YOUR NEXT STORY.

YOUR NEXT STORY.

Building a team? Developing a collection? I’d love to hear what you have in mind.