I’m an LA-based apparel designer with over 15 years of experience creating high-volume apparel for the Junior and Gen Z market. I’ve worked with brands like Target, Dillard's, Macy’s, and Kohl’s, designing pieces that hit shelves fast, sell through, and still feel personal. If it's print-heavy, detail-driven, and has to move fast, I’m in my element.
I design with real people in mind — what they’re wearing, where they’re going, and how they want to feel when they get dressed. My process is part instinct, part research, and a lot of collaboration. I stay hands-on from first sketch to final fit.
What I bring
to the table
As a fashion designer, I’m a visual storyteller — blending instinct, research, and trend insight to create collections that drive connection, fuel growth, and help brands stand out in a crowded market.
Retailers I've worked with
Brands & LABELS I've DESIGNED FOR AND Collaborated With
[process]
From trend research to final delivery, here’s a look at how I bring each collection to life — with hands-on strategy, design clarity, and a sharp eye on what sells.
01
Concept
It all starts with research. I study runways, retail, influencers, youth trends, and cultural shifts — from street style to macro movements. I meet with buyers, check in with retail partners, collaborate with cross-functional design teams, and analyze what’s resonating on the floor and online. I shop the market, research silhouettes, dig into prints and color stories, and stay curious about the latest in both contemporary and Gen Z markets.
03
Design
Sketching begins by hand, then shifts to digital — with clean fashion illustrations, detailed flats, pattern request callouts, and full CAD development. I build trend decks, line plans, and presentation-ready linesheets that communicate the story and product clearly across design, merchandising, and production teams.
05
Development
I align with factories to review capacity, fit strategy, and costing targets. From Zoom fittings to WhatsApp updates, I solve design and production challenges in real time — making sure the final product meets quality, budget, and delivery needs. I often test new factories and help brands establish scalable vendor relationships that work.
My Creative
JOURNEY
Every collection, every collaboration, and every role has added to how I work today — blending creativity with strategy, instinct with research, and style with real-world performance. Here are a few chapters from my journey that reflect how I design, lead, and build product that delivers.
KELLWOOD
Design Director
2016-2024
At Kellwood, I led the charge on trend-driven collections for the junior market, overseeing everything from seasonal concepting to final fittings. I collaborated across design, sales, and production teams to create high-volume apparel that was both commercially successful and creatively on-point. My role required strong leadership, deep market awareness, and a hands-on approach to product development — all while delivering on tight timelines.
What I brought:
Volume-driving design with a trend-first mindset
Cross-functional collaboration with global teams Leadership across multiple brands and deadlines
Consumer-focused strategy rooted in both instinct and data
